Morgan Spurlock, 2011, 88m, documentary
Half knowledge may be dangerous, but in our complex world, it is a better option to tunnel vision. Film documentaries seem a short route to the big fuzzy picture.This film is about the complex cut throat field of advertising and ruthless consumer manipulation and deception, even in America with all its laws. This funny film is not only about advertising but is itself an advertisement for various products which served to finance it. The director goes around meeting various business executives discussing the idea of sponsorship and in the process we gain insight into the way things are sold. Engrossing and educative.
Half knowledge may be dangerous, but in our complex world, it is a better option to tunnel vision. Film documentaries seem a short route to the big fuzzy picture.This film is about the complex cut throat field of advertising and ruthless consumer manipulation and deception, even in America with all its laws. This funny film is not only about advertising but is itself an advertisement for various products which served to finance it. The director goes around meeting various business executives discussing the idea of sponsorship and in the process we gain insight into the way things are sold. Engrossing and educative.
2 comments:
I heard it's amusing if not good. Maybe I should give it a chance.
I'm now half way through his other film, Super Size Me, which alsi is amusing, if not too good.
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